City-wide fitness campaign that encourages people to seek out all the recreational facilities NYC has to offer by visiting BeFitNYC.

This was a carefully composed shot with that bicycle rider holding a cappucino while being monitored closely by the ambulance.

Client: NYC Parks Dept.
and NYC & Company

The executions are on bus shelters in all five boroughs, NYC subway stations and local papers.

MISSING! Boy kidnapped from soccer team. Last seen wearing white tank top and white headband.

JEFF snuck himself into the Places To Play poster on a tennis court.

The NYC Parks department held a press conference in Prospect Park to launch the program.